Why 1963
This year has a very distinctive, angular silhouette and fits the Tona Smaku garage vibe perfectly. It does not have to be part of gastronomy — it can be an icon of style and processs.
Fleet / classic on the way
Chevrolet Impala 1963
The 1963 Chevrolet Impala is a classic American project on the way — first the United States, then the port in Rotterdam, and only later Boro’s garage. In the Tona Smaku world, the Impala builds a garage vibe, opens the door for a restoration series and creates strong story content from day one.
Year1963
Statuson the way
Rolecontent
Moodclassic USA
The first photos from the United States already show the character of the car. It is the perfect starting point for a story series: before the Impala reaches the garage, its story is already working for the brand.
Vehicle story
Role, story and character
Build series
The Impala should get its own content series: arrival, first inspection, design decisions, mechanics, bodywork, interior, details and first drives.
Role in the brand world
This is a lifestyle vehicle, not necessarily a sales vehicle. It should build the character of Boro, the garage, classic cars and the American vibe.
Photo materials
The new photo package shows the Impala before its arrival in Poland: raw, real and ready to become the starting point for a longer garage story.
Vehicle gallery
Selected photos and materials
This gallery shows the character of the vehicle, body details and the raw atmosphere of a classic American car before it reaches the Tona Smaku garage.
This vehicle can work for an event
The Impala can work as a style icon for photoshoots, campaigns, restoration teasers and content that builds the American atmosphere of Tona Smaku.